According to a statement, the new AMP Advice model is aimed at “creating a new customer experience and making goals-based advice more accessible to Australians”.
The business combines interactive technology with personalised advice. It also includes branded practices across Australia, where customers can identify their goals using the AMP Goals Explorer technology, the statement said.
AMP’s employed adviser licensee iPac is currently transitioning to the new model, with five locations now operating as AMP Advice.
In total, there are now 11 AMP Advice practices across Australia. AMP expects to have 20 to 30 practices transitioned before the end of the year.
ifa understands that AMP Advice advisers will continue to be licensed by iPac, but operate under the new brand.
AMP’s other aligned licensees, Hillross, Charter and AMP Financial Planning will continue to operate under their existing brands and structures.
David Akers has been appointed managing director of the AMP Advice business model.
Speaking to ifa, AMP group executive advice and banking Rob Caprioli said, “When we think of how rapidly society is changing… and the changing expectations that customers have, we see the need for goals-based advice becoming increasingly important.”
“We have spent a lot of time talking to our advisers, talking to our customers, and looking at other industries to see how we can make this the core to an advice model – and that is what AMP Advice is all about,” Mr Caprioli said.
ifa reported in July that AMP launched a new online tool designed to promote its goals-based advice approach.
Rob, an AMP adviser providing advice without a product, surely you cant be serious
Wont it send them mad trying to find it on the APL?
At least proposing the strategy of paying off one mortgage in order to take out another mortgage would help the client own tomorrow
Goals based advice meaning a product doesn’t need to be recommended, can be pure strategy only. Not recommending a strategy to meet goals followed by a product to meet goals or fulfill the strategy. Ie how to pay off my mortgage without selling me a mortgage. Also wasn’t aware multiple exclamation marks could replace a question mark.
So if I’m reading Caprioli right goals based advice isn’t available from from any of the other AMP licensees? That aside, from what I understand the AMP Advice blue model wasn’t getting voluntary uptake from any of the other AMP licensees so stacking it with salaried advisers from Ipac will buy it some time. Whether you agree with the pitch or not it at least gives the Ipac advisers some long missing direction.
So whatever your goals are they will always lead to North
Goals based advice is not about society changing, its about how AMP need to pretend that they are changing.
Just wondering what they have been doing all this time given that they now see the clients goals as the core to their advice model!!!!!