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Implemented Portfolios backing IFA growth with ‘Branded IMA’

Managed accounts specialist Implemented Portfolios (IP) has launched a new white label individually-managed account (IMA) service that the firm says will have particular benefit for independent advice practices.

IP's new 'Branded IMA' service is now available to the market, allowing advisers who run their own model portfolios to access IP’s IMA technology, thereby extending the managed account offering to a wider range of advisers.

IP's chief executive for corporate development, Santi Burridge, said the adoption of the Branded IMA service would allow an advice practice to “mass portfolio customise” and provide a consistent, scalable, yet personalised investment experience to clients.

Mr Burridge said his firm’s decision to extend the technology to advisers who run their own models, or even those of competitor providers, demonstrates IP’s commitment to the IFA sector, adding that the white-label functionality will allow IFAs to build stronger brands with clients and consumers.

“At Implemented Portfolios, we are out and proud supporters of the independent financial adviser community and part of our strategy behind the Branded IMA solution was to support the existing business operations of IFA firms,” he said.

“With fintech innovation growing rapidly by the day and managed accounts – and IMAs in particular – consistently proving to have considerable benefits for both advisers and clients, we are passionate about collaborating with the IFA sector to ensure they are harnessing the power of new technology to create efficiencies and provide a superior service to clients.”

IP will continue to offer its in-house investment service to advisers who wish to “spend less time on investments and more time with their clients”.


The launch of the Branded IMA service follows IP’s announcement that it will be leading a delegation of financial services thought leaders to Silicon Valley later this year.