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Elders expands footprint with new firm

Elders Financial Planning has announced a new member firm has joined its network, as the dealer group seeks to expand its footprint in rural areas.

In a statement, the firm said Ballarat-based Ellhan Financial Services has joined its network, along with its advisers Chris Hanrahan and Mark Scott and accountant Paul Elliot.

Head of Elders Financial Planning, Tony Beaven, said the addition will "help us enhance our current adviser service offering to rural communities in the Ballarat region of Victoria".

In a joint response, Mr Elliot and Mr Hanrahan said: "We decided to join Elders Financial Planning because the well-regarded and recognised Elders brand will be a significant benefit for our clients and the business."

"We were attracted to the significant adviser support services available and the existing Elders business units that will support us in growing our business in Ballarat and surrounding areas."

The addition of the new firm follows Elders' recently changing its dealer group offering, Mr Beaven said.