The annual Women in Super Mother's Day Classic will take place on Sunday 8 May, with chief executive Sharon Morris setting a big target for this year's event.
"The more we raise, the faster a cure can be found – this year if every participant raises just $50, we'll reach our target of $4 million to fund research," Ms Morris said.
"Our support helps the National Breast Cancer Foundation (NBCF) with the ultimate goal of no more deaths from breast cancer. NBCF funds life-changing research including better diagnosis and treatment options and improved quality of life after treatment."
One of the event's biggest supporters is MTAA Super chief executive Leeanne Turner, who has raised around $20,000 over the past two years.
"A few years ago, I was reflecting on the people I knew affected by the disease or lost to breast cancer, including my brother's partner," Ms Turner said.
"I had also just started running again and I decided to participate in the Mother's Day Classic's boardroom challenge [now the corporate challenge] to raise funds for research."
The Mother's Day Classic is held on Sunday 8 May, with events in more than 100 locations around Australia, from capital cities to remote towns. Registrations are open now at http://www.mothersdayclassic.com.au/register/.
"Mother's Day Classic participants can be confident that 100 per cent of fundraising from the event goes straight to NBCF – there's not many charity events that can say that," Ms Morris said.
Overall, the Mother's Day Classic community has raised $27.4 million and funded more than 30 projects, making us the largest fundraiser for breast cancer research in Australia.
A number of advice and accounting industry associations have expressed their dis...
The adviser research house has announced its chief executive will step down in m...
New research has revealed the extent to which regulatory change is impacting adv...