Advisers launch client engagement campaign via social media
Synchron-aligned advice practice Verse Wealth has launched a new social media campaign aimed at increasing client engagement with the value of advice.
Speaking to ifa, co-founder of the Melbourne-based advice business, Corey Wastle, said the social media campaign – dubbed myverse, which will run via Facebook and Instagram – will involve sharing client stories of how receiving advice has affected them.
"We will be making Facebook posts that help tell the stories of the clients that we're fortunate enough to work with at Verse," he said.
"Every post is unique and takes a particular angle that delves into one aspect of their life. We've been taken aback by how open, vulnerable and brutally honest our clients have been in helping us to put together the first few posts, whether it's talking about their inner demons, most cherished memories or what inspires them.
"It's not about us saying have a look at what we're doing for our clients and the impact we're having on them. It's ultimately a representation of who they are and what they value. People can draw their own conclusions on the impact advice may or may not be having on them," Mr Wastle said.
He added that the campaign will be another way for his business to point out to clients that advice is not just for a specific person or demographic.
"Advice is really for everyone," Mr Wastle said. "It's for ordinary people with hopes, dreams, insecurities and their own challenges – that is the message we want to get out there."
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