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Midwinter expands to Melbourne, appoints new head

Sydney-based Midwinter Financial Services has announced it will set up shop in Melbourne and has appointed a familiar face to head up the new office.

Justin Labruna previously held a business development position with Midwinter before departing the software provider one year ago to go to take up an account executive role at Iress. His duties now will include liaising with Midwinter's growing client base in Victoria and be the go-to contact for the company's South Australian clientele.

Commenting on Labruna's appointment Julian Plummer, managing director of Midwinter said: "We're putting the band back together."

"The entire team is pleased to have Justin back on board, particularly under such exciting circumstances. Putting our boots down on the ground in Melbourne is a new level of growth for Midwinter and we couldn't be happier to have Mr Labruna leading the charge."

The expansion to Melbourne follows a successful year for Midwinter, Mr Plummer said. He added that having someone with Mr Labruna's passion for financial advice will play an integral role in the next step of the company's progression.

"[It's] the icing on the cake," he said.

Mr Labruna said he is excited to join Midwinter once again as the company is making "huge strides" in the financial planning technology sector.


"There are some fantastic opportunities in our industry for groups of all sizes to leverage off of recent innovations in the financial technology sector, and I am confident that Midwinter's AdviceOS can provide them," he said.

"I am very excited to be working closely with our partners in the southern states to demonstrate how we can provide real value to their business, and subsequently, their clients."