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Australian Unity-aligned advisers approve licensee

Australian Unity Personal Financial Services has received a 98 per cent approval rating from its advisers, the licensee said in a statement.

In a recent survey, 63 per cent of advisers said they were "highly satisfied" with Australian Unity's practice principals, while 35 per cent said they were "satisfied".

Meanwhile, 68 per cent said they would be "highly likely" to recommend another adviser to join the dealer group, while 17 per cent said they would be "likely" and 15 per cent said "possibly".

"Further, as to whether our advisers think our support, guidance and service represent good value for money, 88 per cent responded with 'usually' to 'always'," said Australian Unity Personal Financial Services chief executive Steve Davis.

"And 87 per cent indicated we add value to their practice 'usually' to 'always'."

In September ifa wrote that three firms from two large non-aligned licensees, as well as a NAB-aligned practice, had jumped ship to Australian Unity Personal Financial Services over the past four months.

Mr Davis added that a large number of Australian Unity's specific services – including marketing tools and strategy support – were given approval ratings of over 90 per cent.


Australian Unity Personal Financial Services has 101 planning practices, 183 advisers and 22 mortgage brokers operating in all mainland states and the ACT, according to the statement.

"The survey results are very pleasing and strongly confirm that we have a very attractive model for advisers, particularly as we are a mutual organisation focused on helping our advisers, and not a bank or life insurance company," Mr Davis said.

"Our relationship with our advisers is based primarily on a full-service offering, with a broad open-architecture APL for wrap accounts, direct and managed investments, and risk insurance."