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Implemented Portfolios unveils new leadership structure

Managed account specialist Implemented Portfolios has restructured its board as it looks to its next phase of growth.

Former AMP managing director of financial planning and Genesys chief executive Greg Kirk has assumed the role of executive chairman of the company.

Mr Kirk has been on the board as a non-executive director since 2013 and in addition to AMP and Genesys, he has also spent time at Challenger Financial Planning and held a significant number of directorships.

Commenting on his appointment, Mr Kirk said: "The growth in our business over the last financial period has been extremely pleasing and as a business we continue to realise our aspiration of being a highly innovative, and true adviser and client-centric investment provider.

"Our service offering now leverages not only our investment capabilities, but also our unique Individual Managed Account (IMA) service as witnessed in our growing relationship with MyPlanner Australia."

The previous chair of the board, John Platt, has been appointed as the company's deputy chairman.

At the same time, managing director Santi Burridge has assumed a new role as chief executive, corporate development.


Mr Burridge founded the company as a spin-off from a large Sydney-based advice practice, and has led the start-up phase of Implemented Portfolios for the past four years. He will now take on a strategic role and lead the development of significant business alliances across several new channels.

Former BlackRock managing director Adam Seccombe has been appointed to the role of chief executive, product, distribution and marketing, to oversee the evolution of its investment services.

"With experience of multiple regulatory jurisdictions and in many different markets here and across Europe, he is extremely well placed to lead our business and to help meet the demands of our new business pipeline," Implemented Portfolios said.

In commenting on his appointment Mr Seccombe said: "With its largely B2B business model, Implemented has great technology, the right group of people and the right culture to support a range of wealth management/financial advice businesses. Whether it is from the impact of recent regulatory changes or as a result of an increasingly discerning customer base, there is a growing interest in managed account solutions in Australia."

Mr Burridge concluded that "The new leadership trio gives us a strong team to spearhead our next period of service development. With a unified passion between us and with the combined experience of the whole Implemented team, the company is very well placed to deliver excellence across all the solutions that we provide and to continue to ensure we help advisers achieve their potential."