X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the ifa bulletin
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
No Results
View All Results
Home News

Financial planning firm penalised for ‘misleading advertising’

The corporate regulator has fined non-aligned dealer group Omniwealth Services $10,200 after it posted "potentially misleading claims" on its website.

by Staff Writer
July 21, 2015
in News
Reading Time: 2 mins read
Share on FacebookShare on Twitter

The site included a page on the advantages of investing in property with a self-managed super fund, according to a statement from ASIC. The page compared the performance of a geared property investment within an SMSF with an ungeared equity investment within an SMSF, ASIC said.

The web page was promoted through the social media account of Omniwealth’s chief executive, who said that investing in property in an SMSF has taxation, leverage and diversification advantages, ASIC said.

X

The regulator was concerned that the web page did not offer a “balanced message” about the returns, benefits and risks of investing in property with an SMSF and that the uncertainty of forecasts was not clear.

“Making appropriate investment decisions is one of the most important responsibilities of SMSF trustees. ASIC is determined that SMSF trustees get accurate information and are not misled by advertising, including on websites and through social media,” said ASIC deputy chair Peter Kell.

Omniwealth has since removed the statements from its website and related social media accounts, ASIC said.

Speaking to ifa, chief executive office Matthew Kidd said the penalty came as a “massive surprise” for the Omniwealth team.

He said the firm has third-party compliance managers who had not picked up any forms of infringement and consider themselves “good corporate citizens of ASIC.”

Further, Mr Kidd said the firm wasn’t consulted before being hit with the fine.

“We put a detailed to submission to ASIC about why the fine should be reconsidered and we were knocked back. And we were disappointed because this was based on a potentially misleading claim, not actual misleading claim,” he said.

However, Mr Kidd stressed Omniwealth has been apologetic and has fully cooperated with ASIC.

Related Posts

How mapping client emotions can transform apprehension into trust

by Keith Ford
November 11, 2025
0

Clients undergo a range of emotional responses throughout the advice process and, according to new financial adviser-led research, advisers’ ability...

Iress launches business efficiency program for FY26

by Olivia Grace-Curran
November 11, 2025
0

The financial services software firm said its renewed focus on core platforms, technology investment and client engagement reflects a leaner,...

Regulator updates guidance for exchange-traded products

by Shy-ann Arkinstall
November 11, 2025
0

ASIC has released a new regulatory guide for exchange-traded products that consolidates previous guidance as the ETF market undergoes significant...

Comments 10

  1. emkay says:
    10 years ago

    and nightly I am bombarded by “wealth creator” property spruikers and not a problem in the world for them. ASIC are a joke, that ain’t funny!

    Reply
  2. Stephen Reeves says:
    10 years ago

    Interesting ASIC! From what I can tell, The example was trying to show the effect of gearing so of course one asset was geared one not!
    The time frame was 20 years so property and share returns highly likely to converge given same underlying economic forces at play
    Ceteris Paribus principle of making comparisons DEMANDS you keep all variables the same bar the one you are demonstrating hence same growth rates for shares and property. rental incomes and interest rate could change. assumptions are explicitly revealed for the reader to freely make their own judgment. There is no attempt to pass off a geared investment as not, so the table is very explicit in showing one is geared one is not. There are a lot of investors who are prepared to gear into property but not shares/managed funds due to volatility and margin calls. So the example addresses exactly the question these people want answered. If someone does want to see the difference between one asset which is geared versus one that is not are we not to provide this? Seems very harsh to me!

    Reply
  3. edward says:
    10 years ago

    WELL DONE ASIC! You deserve much praise and a big pat on the back for penalizing another retail advice business for writing some obscure bit of advertising that “may likely” mislead a poor vulnerable aussie battler.

    This is another pathetic attempt to raise revenue and claim another scalp to justify their existence, thats all it is! We don’t see ASIC policing and cross-examining the ISN – but why would they when half of ASIC are ex-industry fund managers and labor supporters!

    Reply
  4. Frances Hesse says:
    10 years ago

    Omniwealth appears to be a multi services office so would feel comfortable referring clients for gearing strategies, where appropriate. Huge difference to the unlicensed property floggers. Let’s all go back to bland websites to keep ASIC and the lawyers happy as clearly the general advice warnings are no longer sufficient.

    Reply
  5. Steve says:
    10 years ago

    Ridiculous ASIC. Why the fine for such a petty thing? Given this action, ASIC management and staff should ALL be given equal sized fines for every time YOU failed to act when YOU should of in your day to day jobs.
    Is this a bit of window dressing Asic? Picking the simple & easy cases for chest beating i think.

    Reply
  6. Wayne says:
    10 years ago

    ASIC impose a fine on this organisation but they don’t impose penalties on the promoters of One Big Switch?
    Perhaps they have conflicted loyalties?

    Reply
  7. Old Risky says:
    10 years ago

    Hmmm Sounds like the boys at ASIC needs a diversion-heads on poles

    So prior consultation took place with ASIC via a third party compliance manager. Sack them now!

    Compare and contrast this “be sneaky and carry a big stick ” approach for small AFSLs, with the “hail-fellow-well met ” approach to the banks many misdemeanours

    Why is there absolutely no respect for ASIC ?

    Reply
  8. Melinda Houghton says:
    10 years ago

    I agree that all information to the public should be balanced, however where is the balance in what the general media, politicians, and ASIC are distributing about the financial planning community? Sign our petition to help make them accountable for balance also:

    https://www.communityrun.org/p…

    Reply
  9. Neil says:
    10 years ago

    Interesting – aren’t real estate agents lucky they don’t operate under AFSL rules !!!!!

    Reply
  10. bigal says:
    10 years ago

    Without wanting to necessarily comment on this case, I have seen many cases where people have been put into single geared properties in their SMSF. To me this is not a good strategy particularly when it is a residential property as it breaks all he basic rules of investing, particularly diversification. Some organisations are just “flogging” property investments for SMSF’s which in the current overheated capital city market is not without plenty of inherent risk.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Private Credit in Transition: Governance, Growth, and the Road Ahead

Private credit is reshaping commercial real estate finance. Success now depends on collaboration, discipline, and strong governance across the market.

by Zagga
October 29, 2025
Promoted Content

Boring can be brilliant: why steady investing builds lasting wealth

Excitement sells stories, not stability. For long-term wealth, consistency and compounding matter most — proving that sometimes boring is the...

by Zagga
September 30, 2025
Promoted Content

Helping clients build wealth? Boring often works best.

Excitement drives headlines, but steady returns build wealth. Real estate private credit delivers predictable performance, even through volatility.

by Zagga
September 26, 2025
Promoted Content

Navigating Cardano Staking Rewards and Investment Risks for Australian Investors

Australian investors increasingly view Cardano (ADA) as a compelling cryptocurrency investment opportunity, particularly through staking mechanisms that generate passive income....

by Underfive
September 4, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Poll

This poll has closed

Do you have clients that would be impacted by the proposed Division 296 $3 million super tax?
Vote
www.ifa.com.au is a digital platform that offers daily online news, analysis, reports, and business strategy content that is specifically designed to address the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About IFA

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Risk
  • Opinion
  • Podcast
  • Promoted Content
  • Video
  • Profiles
  • Events

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited