NAB on the hunt for financial planners

National Australia Bank is on the hunt for the "best and brightest" financial planners.

The bank has launched a recruitment campaign today and hopes to attract advisers with new service propositions and tools that simplify the advice process.

"The customer is at the centre of everything we do, which means providing our advisers with the tools, insights and efficiencies they need to meet changing consumer needs," said NAB financial planning general manager, Paul Fog.

"We make a point of aligning adviser roles to match customer life stages, and giving them the resources and ongoing professional development they need to deliver greater value for customers."

NAB said it has introduced new service propositions and strengthened its capability for advice offerings to customers as a way to support new advisers.

The bank has also developed tools that simplify the advice process so advisers "can spend less time on process and more time having conversations with customers", NAB said in a statement.

"Our focus is on strengthening the business, and that means improving our customers' experience through all touch points," Mr Fog said.

"There is a real enthusiasm running through the business at the moment, highlighted by NAB Wealth's half year results, which demonstrates our turnaround with cash earnings up to 28 per cent over the 12 months to March 2015."

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