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Countplus to launch new advice business

Listed financial services company Countplus has announced the launch of a new financial advice business.

In a statement issued by the company, Countplus said the new advice business, Advice389, will “look to partner with quality financial planning firms” through a shared equity model.

Countplus also said that Pierre Kraft, director and executive chairman of Total Financial Solutions (TFS) Group – a wholly-owned subsidiary of Countplus – will take up the role of chief executive of the new business.

According to the statement, Mr Kraft will continue in his current role while also working as Advice389’s chief executive.

“Mr Kraft will be responsible for driving the business’ strategic direction and delivering on growth targets, while providing leadership support to Advice389’s partner principals,” the statement from Countplus said.

Prior to joining Countplus and TFS, Mr Kraft was managing director at Aon Hewitt Wealth Management and has also held various roles with MLC, including leading the company’s project AdviserCentral.

In addition to these roles, Mr Kraft has also been co-chair for the FOFA committee for the AFA as well as membership and marketing chair for the FPA.


Commenting on the launch of the new business and Mr Kraft’s appointment, Countplus chief executive Phil Aris said the company is “proud to be launching Advice389”.

“We’re looking forward to helping the right financial planning firms grow and succeed,” he said.

“Pierre has a deep understanding of the financial advice industry and comprehensive experience in managing and growing businesses in this sector.

“His expertise rounds out our fantastic leadership team and offers our partner firms access to deep capability that will ensure growth and success for their businesses,” he said.