Advisers should use social media to better engage with existing and new clients, says LinkedIn director of financial services Dan Swift.
In an interview with Hootsuite, Mr Swift said connecting with people via social media “should become part of the daily routine of every adviser”.
“Every single adviser should have a complete profile on LinkedIn and be connecting with family, friends, prospective clients (after a meeting, for example),” Mr Swift said.
Mr Swift also said as wealth starts to “cascade” down from older generations to younger generations it is increasingly more important for advisers to build relationships with them via social media sites such as LinkedIn.
“There is tremendous opportunity for the wealth management sector to ensure their advisers have positioned themselves with family members on LinkedIn and ultimately to leverage those relationships to ensure the younger generation feels comfortable with the family adviser,” Mr Swift said.
“Financial advisers that aren’t active on LinkedIn risk losing the assets of their clients in the future to advisers whom their children feel more comfortable with and who are socially savvy,” he said.
Mr Swift also added that advisers who build strong, “information-rich” profiles, while sharing useful content within their network can make themselves more notable among other professionals and clients.
“This is new for the industry so anyone getting involved now is seeing huge success,” Mr Swift said.
“[Also,] from a recent survey ... [we know] that 70 per cent of high-net-worth individuals use social media [including] C-level executives, business partners, and business owners,” he said.
“The wealth management industry wants to connect with these people, and LinkedIn and its communities provide the means to do so.”
SUBSCRIBE TO THE IFA DAILY BULLETIN
19 Jan 2018AFA to host international adviser group AGMBy Staff Reporter
19 Jan 2018ASIC warns licensees over death nominationsBy Staff Reporter
18 Jan 2018ABA awaits government action on advice reformsBy Killian Plastow
18 Jan 2018SMSF sector grows 26% in 5 yearsBy Staff Reporter
18 Jan 2018ASIC accepts EU from former Suncorp adviserBy Staff Reporter
18 Jan 2018AIOFP to visit USA on 20th anniversaryBy Staff Reporter
- view all