Australians are taking a keener interest in life insurance, with the Generation X demographic leading the way, according to new findings from TAL.
“Why has the index score gone up nationally and across all the demographic groups? I think awareness has been improving, consumers are being more active, and in particular younger generations are taking matters into their own hands empowered by the digital world,” Ms Coates added.
Generation X (aged 35 to 49), high income earners, parents with children at home, those with mortgages and those that self-identify as “risk takers” scored the highest results in the index.
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