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Synchron urges adviser tech take-up

In order to deliver advice that meets the needs of increasingly demanding clients, advisers must embrace technology, according to Synchron director Don Trapnell.

The non-aligned dealer group boss believes that the effective use of available technology is now critical in all aspects of the advice business, a statement issued yesterday said.  

“Using technology in the client engagement and education process, for example, is one of the ways advisers can ensure they are protecting both the client and themselves,” said Mr Trapnell.

“We believe that by protecting the client, we are protecting the adviser and therefore adopting new practices in terms of technology is now essential in our compliance process,” he added.

Mr Trapnell explained that Synchron has always encouraged its advisers to become early adopters of technology.

“In 2010 we issued, at Synchron’s own expense, the latest iPads to all delegates at the Synchron NextGen conference and ran the entire conference on the iPad,” he said.

“At our national conference this year, we upped the ante, introducing a Synchron app which kept delegates up to date with sessions, events and each other.”


Mr Trapnell said that technology enables Synchron to deliver on its promises that “we place significant emphasis on the use of technology within our licensee business”.

“It is one of the reasons we are able, for example, to continue to pay our advisers daily,’ he added.

“We believe we are still the only licensee in the country to do this.”