Mortgage Choice brings on 30th adviser

In a statement issued this morning, Mortgage Choice chief executive Michael Russell said the new adviser recruit is a sign of the progress of the Mortgage Choice Financial Planning franchise established 18 months ago.

“Under our own AFSL we have built a very unique and new generational financial advice business from the ground up, where our customers are able to access clear and transparent advice that is both affordable and relevant,” Mr Russell said.

Mr Russell said the convergence of financial services had allowed the diversification to succeed, explaining the expansion into financial planning has given the company a “compelling customer proposition”.

"We understand the central driver for the convergence of services from a customer's perspective is really one of trust and convenience,” he said.

"Our customers do not want to disclose their personal financial information over and over again to various service providers. They want the convenience of dealing with one trusted organisation who can meet all of their financial needs.”

Mr Russell also spoke of the benefits of being a non-aligned licensee, explaining that Mortgage Choice is “not controlled by any financial institution”.