X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the ifa bulletin
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
No Results
View All Results
Home News

Baby boomers dominate advice demand

Retirees and pre-retirees now account for four out of every five dollars under financial advice, which is “just the tip of the iceberg”, according to research from Investment Trends.

by Rachael Micallef
May 29, 2014
in News
Reading Time: 2 mins read
Share on FacebookShare on Twitter

The Investment Trends 2013 Retirement Planner Report found that baby boomers have become the pre-eminent market for financial planners, accounting for 82 per cent of planner funds under advice and 66 per cent of financial planning clients.

With the Australian Bureau of Statistics predicting the numbers of retirees and pre-retirees will grow from 6.2 million to 7.9 million over the next 10 years, the report stated that the demographic’s “economic importance will continue to increase”.

X

“In 2013, for the first time, retirees held half of all planner funds under advice, up from 46 per cent just 12 months earlier,” said Investment Trends’ senior analyst Recep Peker in a statement.

“And that’s just the tip of the iceberg. With the first wave of baby boomers only just reaching retirement age, retirees and pre-retirees will continue to demand higher levels of planning support for decades to come.”

The report also found that BT Wrap and CFS FirstChoice are the most popular platforms for both retiree and pre-retiree markets, with a total market share of 15 per cent each, reflecting their dominance across all age groups.

However, North and Asgard Infinity eWRAP have a larger number of pre-retiree and retiree clients when compared to market share.

“Planners are very demanding when it comes to selecting a platform for their retiree and pre-retiree clients,” said Mr Peker.

“As well as low fees, strong support services and high-quality reporting, they are increasingly looking for well-developed transition to retirement capabilities and a wider range of investment options — especially income-guaranteed products.

“We’re also seeing planners taking a more hands-on approach to client education, preferring online calculators and scenario tools to static educational collateral,” he added.

Related Posts

Sequoia flags ‘non-cash impairments’ from Shield and First Guardian exposure

by Keith Ford
December 17, 2025
0

In an announcement on the ASX, Sequoia Financial Group outlined that it is making provisions for the potential fallout of...

ASIC continues simplification program with updated conflict of interest guidance

by Shy Ann Arkinstall
December 17, 2025
0

Following consultation conducted between 30 July and 5 September, during which ASIC received 26 submissions, it has revised Regulatory Guide 181 AFS Licensing:...

Centrepoint strengthens adviser count amid onboarding surge

by Shy Ann Arkinstall
December 17, 2025
0

After trailing closely behind Count for some time, a steady inflow has seen Centrepoint hit 588 advisers, up slightly from 584 in October, while Count has dropped...

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Seasonal changes seem more volatile

We move through economic cycles much like we do the seasons. Like preparing for changes in temperature by carrying an...

by VanEck
December 10, 2025
Promoted Content

Mortgage-backed securities offering the home advantage

Domestic credit spreads have tightened markedly since US Liberation Day on 2 April, buoyed by US trade deal announcements between...

by VanEck
December 3, 2025
Promoted Content

Private Credit in Transition: Governance, Growth, and the Road Ahead

Private credit is reshaping commercial real estate finance. Success now depends on collaboration, discipline, and strong governance across the market.

by Zagga
October 29, 2025
Promoted Content

Boring can be brilliant: why steady investing builds lasting wealth

Excitement sells stories, not stability. For long-term wealth, consistency and compounding matter most — proving that sometimes boring is the...

by Zagga
September 30, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Poll

This poll has closed

Do you have clients that would be impacted by the proposed Division 296 $3 million super tax?
Vote
www.ifa.com.au is a digital platform that offers daily online news, analysis, reports, and business strategy content that is specifically designed to address the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About IFA

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Risk
  • Opinion
  • Podcast
  • Promoted Content
  • Video
  • Profiles
  • Events

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited