Asteron Life launches educational ‘TV series’

Suncorp-backed insurer Asteron Life has launched a “television series” aimed at educating financial advisers on marketing techniques.

The six-part video series, entitled Boost, will provide advisers with access to marketing strategies from small business marketing expert Tim Reid, a statement from the company said.

Asteron Life executive manager Mark Vilo said the project fills a “niche” in the financial advice market. 

“Through Boost we’ve taken a mass media approach and produced a reality TV concept to show pain-points business owners experience in growing their business, and how to conquer them,” Mr Vilo said.

“Running Boost in an online format also brings some fun learnings to a serious business proposition,” he added.

The series will run from April 2 to May 22, Asteron Life said, and by watching the episodes and answering questions in the Boost e-book, advisers can earn up to six CPD points.

“Marketing a small business doesn’t have to be a Hollywood production. It is about taking a professional approach through smarter marketing, and helping advisers compete at the big end of town,” Mr Vilo said. 

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