Asteron Life launches educational ‘TV series’

Suncorp-backed insurer Asteron Life has launched a “television series” aimed at educating financial advisers on marketing techniques.

The six-part video series, entitled Boost, will provide advisers with access to marketing strategies from small business marketing expert Tim Reid, a statement from the company said.

Asteron Life executive manager Mark Vilo said the project fills a “niche” in the financial advice market. 

“Through Boost we’ve taken a mass media approach and produced a reality TV concept to show pain-points business owners experience in growing their business, and how to conquer them,” Mr Vilo said.

“Running Boost in an online format also brings some fun learnings to a serious business proposition,” he added.

The series will run from April 2 to May 22, Asteron Life said, and by watching the episodes and answering questions in the Boost e-book, advisers can earn up to six CPD points.

Advertisement
Advertisement

“Marketing a small business doesn’t have to be a Hollywood production. It is about taking a professional approach through smarter marketing, and helping advisers compete at the big end of town,” Mr Vilo said. 

Subscribe to the ifa bulletin

Receive daily online news,analysis, reports and business strategies
By signing up you agree to our Terms of Use and Privacy Policy

from the web

Website Notifications

Get notifications in real time and stay up to date with content that matters to you.