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ISA ramps up TV propaganda

Industry Super Australia has announced it will “up the ante” on its television advertising activity to “boost awareness” among consumers about the proposed changes to FOFA.

In a statement issued today, ISA announced that Industry SuperFunds has launched a new version of the ‘Compare the Pair’ advertising campaign, which it says has been one of the “finance sector’s most influential consumer awareness campaigns”.

The increased advertising activity comes “amidst government proposals to wind-back key elements” of the FOFA reforms, the statement says.

“The prospect of weakened consumer protection just serves to strengthen the case for boosting Australians’ awareness about how they can protect and grow their super savings,” said ISA chief David Whiteley.

“Allowing financial advisers to once receive a range of sales commissions will eat into the savings of many Australians, and that’s something consumers should take into account when they’re thinking about which fund offers the best performance.”