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Accountant-planner SMSF referrals trending well

Accountants have been forming exclusive referral relationships with financial planners for their SMSF clients, according to a OneVue/Investment Trends report.

The SMSF Accountant Report shows 28 per cent of accountants prefer referring their SMSF clients to one “trusted source” as opposed to several planners.

In addition, 85 per cent of accountants have SMSF clients with investment related queries, the report stated.
“If accountants are going to encourage SMSF clients to engage with a new specialist, having a trusted relationship with that specialist is vital both in terms of client satisfaction and client retention,” said OneVue’s head of partner solutions Brett Marsh.

“With a number of mergers taking place between financial planning and accounting practices across the board, those that don’t offer an all-encompassing service for SMSF clients are seeing greater value in building alliances with trusted professionals in order to remain competitive.

“We see that there is a growing importance being placed on adviser and accountant relationships and it is something that service providers need to support and make simpler going forward,” Mr Marsh added.