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Stella Network gains social media traction

The Westpac-initiated ’Stella Network’ of female financial advisers has reached a milestone, with 500 members joining the group’s LinkedIn page.

Having been launched less than a month ago, BT Financial Group’s general manager of advice Mark Spiers told ifa the social media response to the network’s inception has been encouraging.

“The Stella Network is certainly striking a chord in the financial planning industry,” Mr Spiers said. “Our engagement statistics are really favourable – defying other LinkedIn group averages in terms of active discussion and member participation for networks of this size.

“Participants are really embracing the opportunity to be part of the conversation in a like-minded environment made for them.”

Introducing greater diversity into the industry will help increase the number of Australians seeking advice, Mr Spiers said.