Advice start-up sees non-insto demand

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inancial planning boutique Bombora Advice says it has seen strong interest from the market since its launch last month, indicating demand for non-aligned advice.

Bombora managing director and former Apogee head Wayne Handley said the ability for non-aligned risk practices to provide clients with a broader offering.

“It’s obvious that a growing number of risk practitioners are seeking an alternative to the growing prominence of institutionally owned or aligned dealer groups and the ‘sameness’ of their collective offering,” Handley said.

"Bombora Advice practices and advisers will have access to an extensive business, back-office, technical support and infrastructure overseen by financial services administrative team of industry professionals," a Bombora statement continued.

The group will be operational from 1 August and will be based in Melbourne.