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Former Apogee MD launches risk start-up

Former Apogee Financial Planning managing director Wayne Handley has announced the launch of a new non-institutional risk-focused boutique licensee, responding to demand for specialisation and independence.

In a statement released today, Handley has announced the new Melbourne-based practice, Bombora Advice, will seek to build a new national brand in the risk advice market.

“The financial services landscape is changing at an unprecedented rate and the need for specialisation is emerging as a marketplace necessity,” Handley said.

“I am very excited by the challenge of building, managing and growing a new risk advice focused enterprise, as the opportunities for the provision of personal protection and business succession planning remains a well under serviced area in the financial services market,” he added.

The statement said the company’s business model would reflect the ‘new wave’ philosophy of “complete alignment” to its associated advice practices.

Bombora will begin trading in Q3 2013.