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Guardian Advice expands management team

Guardian Advice has appointed a new state manager for Western Australia and South Australia as part of a broader growth strategy, according to an announcement from the life risk specialist dealer group.

Working with Guardian’s equity partner business in Western Australia and South Australia, Steve Coyle will be responsible for growing and managing Guardian’s network in the two states. He will also continue to manage Guardian’s succession planning strategy in the region.

The appointment parallels Guardian’s strategy to grow its adviser numbers to over 300 by 2016, according to the announcement.

“It is my desire to grow Guardian in WA and SA by working with existing businesses, and seeking new partners who share the same passion for making a difference in people’s lives through quality advice,” Coyle said.

Coyle has experience working with entrepreneurial financial advisers and growing dealer groups through adviser recruitment. He was previously business growth manager for MLC, Western Australia and prior to that was state manager with NAB Private Wealth, Western Australia.

“Steve’s got some really good experience [that] will help us increase the value and profitability of our practices,” Guardian head Simon Harris told ifa.

“We do see a real opportunity in Western Australia and South Australia, that’s why we’ve recruited Steve. He’s got a track record of working with businesses in these areas. We’re really confident that we will see significant growth in both those two areas. “