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Synchron doubles WA authorised reps

Risk-focused dealer group Synchron has achieved its target of doubling its Western Australian adviser network, announcing it now has more than thirty authorised representatives in the west.

In a statement, Synchron director Don Trapnell said the non-aligned group’s focus on “both ends of the adviser life-cycle” has helped it grow from 14 to 31 WA advisers in the past six months, replicating its success in Queensland.

“[Synchron helps] older advisers transition out of Synchron when they are ready to retire and helping up-and-coming advisers transition in,” Trapnell said.

“We work hard to make sure our advisers are gaining the most from the relationships they have with us and we actively encourage them to tell us what we need to do to improve.

“This reputation is spreading to the west and the number of advisers now wanting to join us means the message is resonating with advisers in the region.”

Trapnell also singled out the work of WA state manager Bernie Fernandes is helping to grow the licensee its presence in the state.

“Bernie’s appointment has been instrumental to our growth in Western Australia,” he said.


“He has helped Synchron build profile in the state and worked with us to develop our services in the region.”

Trapnell said the group’s investment in the region was now paying off. “We engaged with every industry partner we have in WA - BDMs, state managers and advisers - and asked them for their opinion of Synchron,” he said.

“Their responses proved that there was a world of difference between how Synchron was perceived in the west and how we are perceived in the east.

“We realised we needed to align those perceptions to best reflect who we are and how we engage with our authorised reps.”