MLC sees adviser mobile device use spike

There has been a significant rise in the number of advisers accessing the MLC website through mobile devices, which is allowing more client engagement, according to the wealth management giant.

MLC reported a 129 per cent increase in the number of people accessing the site through smart phones or tablets.

MLC advice and marketing executive general manager Richard Nunn said the shift was enabling advisers to spend more time with their clients.

“If advisers are more efficient, whether that’s through transacting online or accessing the MLC website on the go using their smart phone or tablet, it means they can spend more engaging with their clients, defining and communicating their value proposition,” Nunn said.

“This is crucial for all advisers in a post-FOFA world.”

MLC also said that almost 75 per cent of new business applications were being made through MLC AdviserOnline and N-Link, rather than traditional paper-based channels.

This was a 16 per cent increase for the 12 months until December 2012.

The largest jump in online applications was for MLC MasterKey, up 19 per cent for the year to 73 per cent.

Dunn added that transacting online was more efficient and faster.

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