FPA attempts to help couples stay together

The FPA’s ‘Pronup’ advertising campaign directs consumers to visit its ​'Money and Life'​ site ​where they’ll read about ​getting a Pronup and how it can help them ​create a better financial future.

Outdoor, digital and podcast advertising includes taglines like, “​Nothing says I love you like a Pronup”, and calls for anyone in a serious relationship to visit the FPA’s Match My Planner​ online service.

The digital advertising includes targeting couples in close proximity to the postcodes of 5,700 registered CFP professionals across Australia.

“Last year’s advertising campaign reached over 9 million Australians outdoor, and over 3.6 million online, delivering a simple message about how a CFP professional can help people achieve their dreams,” said FPA chief executive Dante De Gori.

“This year, we are honing in on the fact most Australians identify as being in a relationship – be it engaged, newlyweds, de-facto, same-sex, or mixed-gender relationships – and the fact a financial plan from a CFP professional actively removes the wedge money issues can cause in the most promising relationship.”

The ‘Pronup’ campaign runs until 30 June 2019.

Adrian Flores

Adrian Flores is a deputy editor at Momentum Media, focusing mainly on banking, wealth management and financial services. He has also written for Public Accountant, Accountants Daily and The CEO Magazine.

You can contact him on [email protected].