X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the ifa bulletin
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
No Results
View All Results
No Results
View All Results
Home News

Sydney financial adviser gets 3-year ban

A former Sydney financial adviser has been banned for three years following an ASIC investigation that found she had engaged in misleading and deceptive conduct.

by Reporter
December 16, 2016
in News
Reading Time: 1 min read
Share on FacebookShare on Twitter

ASIC announced today that it banned Keira Jane Keegan, a former representative of Protect Ensure, from providing financial services.

Ms Keegan had worked in Protect Ensure’s Sydney office and acted as a representative for the company between 12 November 2013 and 15 December 2014.

X

ASIC said an investigation found that Ms Keegan had recommended clients invest in financial products issued by Protect Ensure, and saying they were “a conservative and low risk option”.

However, those products were in fact unsecured and represented a high risk investment, ASIC said, and partly due to Ms Keegan’s actions, clients’ funds were used improperly, such as to pay Protect Ensure’s business related expenses.

Some investors lost their invested funds entirely, according to the statement.

ASIC deputy chairman Peter Kell said, “ASIC will take action against financial advisers who mislead their clients.

“We will investigate and take action of such conduct to ensure that consumers have confidence in the financial system.”

ASIC cancelled the AFSL of Protect Ensure on 15 December 2014 for “not having adequate financial resources to provide the services covered by the licence and to carry out supervisory arrangements”.

 

 

Related Posts

Image: FAAA

FAAA wants auditors in the spotlight over Shield, First Guardian failures

by Keith Ford
December 12, 2025
2

Speaking on a Financial Advice Association Australia (FAAA) webinar on Thursday, chief executive Sarah Abood said she was pleased to...

Expect a 2026 surge in self-licencing: MDS

by Alex Driscoll
December 12, 2025
0

The dominant story of 2025 in the advice world has undoubtably been ASIC’s suing of InterPrac due to the failure...

image: feng/stock.adobe.com

Adviser movement surges as year-end licensee switching accelerates

by Shy Ann Arkinstall
December 12, 2025
0

According to Padua Wealth Data’s latest weekly analysis, there was a net gain of five advisers in the week ending...

Comments 3

  1. Geoff Whiddon says:
    9 years ago

    Go to the IFA website and search “banned”. This was one of the lowest punishments handed down to the array of criminals that still infiltrate our profession. ASIC have done no favours here. We, as a professions, should take control of the punishments and permanently ban every offender who steals, misleads, forges or provides grossly inappropriate and conflicted advice for their own benefit. Then we might see this industry truly become a profession.

    Reply
  2. Cam says:
    9 years ago

    Not their first rodeo either… http://asic.gov.au/about-asic/media-centre/find-a-media-release/2014-releases/14-338mr-asic-cancels-protect-ensure-s-afs-licence/

    Reply
  3. JM says:
    9 years ago

    So… Was she actually a “Financial Adviser”???

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Seasonal changes seem more volatile

We move through economic cycles much like we do the seasons. Like preparing for changes in temperature by carrying an...

by VanEck
December 10, 2025
Promoted Content

Mortgage-backed securities offering the home advantage

Domestic credit spreads have tightened markedly since US Liberation Day on 2 April, buoyed by US trade deal announcements between...

by VanEck
December 3, 2025
Promoted Content

Private Credit in Transition: Governance, Growth, and the Road Ahead

Private credit is reshaping commercial real estate finance. Success now depends on collaboration, discipline, and strong governance across the market.

by Zagga
October 29, 2025
Promoted Content

Boring can be brilliant: why steady investing builds lasting wealth

Excitement sells stories, not stability. For long-term wealth, consistency and compounding matter most — proving that sometimes boring is the...

by Zagga
September 30, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Poll

This poll has closed

Do you have clients that would be impacted by the proposed Division 296 $3 million super tax?
Vote
www.ifa.com.au is a digital platform that offers daily online news, analysis, reports, and business strategy content that is specifically designed to address the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About IFA

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Risk
  • Opinion
  • Podcast
  • Promoted Content
  • Video
  • Profiles
  • Events

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Opinion
  • Podcast
  • Risk
  • Events
  • Video
  • Promoted Content
  • Webcasts
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited