Consumers use robo for small investments, research shows

New research in the UK has found that investors are happy to use robo-advice, but only for investments that are less than £1,000.

According to research by UK-based financial services organisation True Potential, 65 per cent of investors said they would use an automated tool for investments up to £1,000, or nearly AUD$2,000, before going to a professional adviser.

Less than 10 per cent said they would invest more than £5,000 with robo-advice, while 22 per cent said they consider the tools as "full replacements" to advisers, the research shows.

Despite an industry rush to roll out robo-advice services, True Potential believes a hybrid model will eventually emerge.

"Technology certainly has a big role in the future of personal financial management and advice, but we are not there yet. None of the technology on the market can truly be described as robo-advice, which would require very sophisticated artificial intelligence to work properly," said True Potential managing partner David Harrison.

"Technology enables consumers to make small investments where it would not make sense to go through an adviser."

Moreover, during True Potential's financial adviser conference in January, 80 per cent of advisers said they viewed robo-advice as an opportunity, not a threat.

"Robo-advice is not going to replace financial advisers any time soon. For larger investments, I think people will still want to talk to another human being and our research supports this," Mr Harrison said.

Add comment

Security code

Feature Video

Latest Blogs


Advisers more relevant than ever, as this budget shows

George Lucas: In that budget, largesse was the name of the game. It preceded the global financial crisis, times were seemingly good, and a government struggling in...More >>

Key budget changes for businesses

Peter Bembrick: Small businesses in particular should benefit from these changes, which include: Company tax rate reduction Over the next decade, the company tax rate will be reduced to...More >>

Robo-advice – it’s not about us

Duncan McPherson: Sadly, it appears that the vast majority of comments are from a developer's or competitor's perspective, with very few focusing on the customer. My concern was...More >>

Latest Comments