BT has announced it will launch a wellbeing program in an effort to offer its members and other employers more services beyond wealth and engage them in their superannuation.
The new approach draws together aspects of wellbeing, including financial, health, family, community, workplace and values, the company said in a statement.
The program will also see the launch of Wealth Review, a digital tool that will allow Australians to get an overall view of their financial affairs. It will also incorporate BT's lifestyle programs, which help members become "financially organised", the statement said.
BT general manager of superannuation Melinda Howes said: "Over the coming months, we will be making further announcements on partnerships that will grow and extend this new approach to super."
She added: "Our intention is to take super in a new direction, to change how Australians feel about their super from something a long way in the future to something that benefits them now."
BT added that pairing superannuation with wellbeing services has been proven to provide Australians with better financial outcomes.
"Super provides for our future wellbeing and this is very powerful when aligned with initiatives that address our current wellbeing, including physical and mental health," Ms Howes said.
"Companies want fitter, happier and more engaged employees. Many of our super members also want to be healthier, more balanced and need help sorting out their finances."