Super members engage with self-direction

More self-directed superannuation account services as well as successful 'lost super' campaigns have seen a rise in engagement from fund members, according to Investment Trends.

 

Investment Trends' 2015 Member Engagement Report found that superannuation funds have transitioned into providers of account services rather than mere custodians of member funds.

The report, which surveyed 44 of Australia's largest super funds, found that regulatory change, digital technology and the renewal of some super funds' boards were all contributing to the trend.

Investment Trends technology analyst Ian Webster said super funds are using the "proliferation" of self-directed services on super admin platforms to "use their education and engagement activities to help each member improve their retirement benefits".

"Deloitte Digital's rebuild of QSuper's online channel with account-based, self-directed, intra-fund advice from Decimal sets a new benchmark for core super account services," Mr Webster said.

The report pointed to the 'lost super' and 'super rollover' campaigns of the past two years as also having contributed to further member engagement.

"Digital technology is providing funds with the ability to deliver cost-effective member engagement strategies with a focus on individual members' relationships with their fund and their super account," said Mr Webster.

The Investment Trends report named AustralianSuper as the best all-round fund for member engagement services. The remaining top five funds, based on member engagement scores, were QSuper, NGS Super, Sunsuper and Hostplus.

Add comment


Security code
Refresh

Feature Video

Latest Blogs

key-budget-changes-for-businesses

Key budget changes for businesses

Peter Bembrick: Small businesses in particular should benefit from these changes, which include: Company tax rate reduction Over the next decade, the company tax rate will be reduced to...More >>
robo-advice-it-s-not-about-us

Robo-advice – it’s not about us

Duncan McPherson: Sadly, it appears that the vast majority of comments are from a developer's or competitor's perspective, with very few focusing on the customer. My concern was...More >>
regime-change-why-advice-rules-must-be-unified

Regime change: Why advice rules must be unified

Philippa Sheehan: I think most of us can agree that for all its foibles, the AFSL regime is a vast improvement on all previous attempts to regulate...More >>

Latest Comments