Known as ‘bundles’, the fintech explained that this offering will allow investors to gain exposure to selected sectors and investment themes through a single transaction rather than purchasing individual stocks separately.
Each bundle contains between two and seven ASX-listed securities grouped around a particular theme or sector.
The initial range includes portfolios focused on the major Australian banks, technology and artificial intelligence, gold, retail spending and Australian airlines.
Investors receive direct ownership of the underlying holdings, with each security held separately within a CHESS-registered portfolio in the investor’s own name.
Selfwealth said brokerage for bundle purchases would be charged at a 30 per cent discount to the combined brokerage that would otherwise apply if investors purchased each security individually.
At the same time, the bundle structure was designed to reduce the complexity associated with building themed portfolios while maintaining direct ownership of the underlying shares.
Syfe Group chief operating officer Samantha Horton said many investors were interested in owning companies they recognised but found selecting individual stocks challenging.
“Many retail investors want real ownership in companies they recognise, but picking individual stocks can feel daunting. Now you don’t need to know which tech stock to pick – bundles do that thinking for you.”
“What used to take hours of research and multiple trades now takes one decision and one click – at a lower cost too.”
Bundles began rolling out to Selfwealth users on 9 June and are available through the platform’s mobile application.
The launch marks the latest product expansion for Selfwealth since its acquisition by Singapore-based wealth platform Syfe, as online investment platforms continue to look for ways to lower barriers to entry for retail investors.
