Practice Principal of the Year

Category Description

This award recognises the individual owner or managing director of a boutique, self-licensed financial planning firm who has built the most successful business over the past calendar year.

Success will be measured by the individual adviser and collective advice capabilities of the firm, growth and retention of advisers and other team members, plus the success of the business in terms of revenue and profitability.

The recipient of this award will personify business leadership, be entrepreneurial and committed to the independent advice sector, as well as be a public advocate for independent advice.

This is an individual award open to any independent or non-aligned practice principal, and is based on the period from 1 January 2016 to 31 December 2016.

Assessment Criteria
Submissions will be judged on their responses to the following:

  1. Detail how you have structured your advice practice and proposition to drive sustainable revenue growth. 
  2. Outline your unique selling points/points of difference as a practice principal compared to your peers and how you have created a quality advice business as a result.
  3. Highlight innovation in your business and how that has impacted on business growth. 
  4. Provide a case study that showcases your success as a practice principal. 
  5. Evidence any financial or business metrics and/or statements with supporting documentation, including audited statements, third party independent data reports or client/partner endorsements and testimonials. 

Business Metrics


2015 (calendar year)

2016 (calendar year)

 Total number of clients serviced



 Total number of advisers



 Total number of other staff



 Total Funds Under Advice (FUA) ($) – firm-wide (if relevant)



 Total Funds Under Advice (FUA) ($) – personal (if relevant)



 Percentage of revenue that is recurring (%) – firm-wide



 Percentage of total income generated on a fee-for-service basis (%) –  



 Net Promoter Score (NPS) (optional)

 Recommended template for those who are looking to obtain a NPS:



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Practice Principal of the Year
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