New Licensee of the Year

Category Description
This award recognises the financial planning AFSL that has created the most effective business from start-up phase.

Based on business growth metrics, plus the support of individual advisers, this award considers the activities, strategies and actions of the group in terms of adviser recruitment and retention, as well as the success of individual advisers in supporting the group’s overall growth and development. It also recognises strong progress in funds under advice (FUA).

This is a company award that is open to independent or non-aligned AFSL holders (both boutique and dealer group) established after 1 January 2015.

Assessment Criteria
Submissions will be judged on their responses to the following:

  1. Outline the tactics used to grow your firm from start-up, gain market share, overcome competition, and support your advisers to offer more effective advice. 
  2. Describe your point of difference/unique selling points and how they influenced the start-up success – both in adviser numbers and FUA. 
  3. Demonstrate a structured approach to start-up, with clear objectives and associated results. In addition, highlight how you have engaged best practice and innovation to achieve start-up success.
  4. Highlight how the firm represents the profession, champions independent advice and exemplifies professionalism. 
  5. Evidence any financial or business metrics and/or statements with supporting documentation, including audited statements, third party independent data reports or client/partner endorsements and testimonials. 

Business Metrics


2015 (calendar year)
if relevant

2016 (calendar year)
if relevant

  Total number of clients serviced



  Total number of advisers/authorised representatives



  Total number of other staff



  Total Funds Under Advice (FUA) ($)



  Percentage of revenue that is recurring (%) – if relevant



  Net Promoter Score (NPS) (optional)

  Recommended template for those who are looking to  obtain a NPS:  promoter-score-survey-template/



NOTE: THIS IS A COMPANY AWARD. All figures must reflect the activities and efforts directly associated with your firm.

Lodging your submission

Click here to create a profile and enter your online submission. 

New Licensee of the Year
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