Boutique Advice Firm of the Year

Category Description

This award recognises the boutique or self-licensed financial advice firm that has most effectively driven business growth during 2016 utilising a range of business development principles and tactics.

Based on business growth metrics as well as support and servicing, the award considers the activities, strategies and actions of the group in terms of adviser recruitment and retention, as well as the success of individual advisers in supporting the corporate’s overall growth and development. It also recognises strong progress over the past 12 months in terms of funds under advice (FUA).

This is a company award that is open to all self-licensed financial advice companies that have their own AFSL and do not authorise other third-parties in Australia i.e. all advisers are partners or employees. The category is based on the period from 1 January 2016 to 31 December 2016.

Assessment Criteria
Submissions will be judged on their responses to the following:

  1. Outline the tactics used to grow your firm, gain market share, overcome competition, and support your advisers to offer more effective advice. 
  2. Describe your point of difference/unique selling points and how they influenced the growth in your business – both in adviser/client numbers and FUA. 
  3. Demonstrate a structured approach to growth with clear objectives and associated results. In addition, highlight how you have engaged best practice and innovation to achieve growth. 
  4. Highlight how the firm represents the profession, champions independent advice and exemplifies professionalism. 
  5. Evidence any financial or business metrics and/or statements with supporting documentation, including audited statements, third party independent data reports or client/partner endorsements and testimonials..

Business Metrics


2015 (calendar year)

2016 (calendar year)

 Total number of clients serviced



 Total number of advisers



 Total number of other staff



 Total Funds Under Advice (FUA) ($)



 Percentage of revenue that is recurring (%)



 Percentage of total income generated on a fee-for-service basis (%)



 Net Promoter Score (NPS) (optional)

 Recommended template for those who are looking to obtain a NPS:



NOTE: THIS IS A COMPANY AWARD. All figures must reflect the activities and efforts directly associated with your firm.

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Boutique Advice Firm of the Year
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