X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the ifa bulletin
  • News
  • Opinion
  • Podcast
  • Risk
  • Video
  • Events
    • ifa Excellence Awards
    • Super Fund Of The Year
    • Australian Wealth Management Awards
    • Fund Manager Of The Year
    • Evolution of Advice Summit
    • Australian Wealth Management Summit
  • Promoted Content
  • Webcasts
No Results
View All Results
  • News
  • Opinion
  • Podcast
  • Risk
  • Video
  • Events
    • ifa Excellence Awards
    • Super Fund Of The Year
    • Australian Wealth Management Awards
    • Fund Manager Of The Year
    • Evolution of Advice Summit
    • Australian Wealth Management Summit
  • Promoted Content
  • Webcasts
No Results
View All Results
No Results
View All Results
Home News

‘Hard to get the timing right’: Super funds urge members to seek advice

As the fallout from market shocks mounts, super fund executives are reminding members they should seek professional advice before switching strategies and “locking in” the losses.

by Keith Ford
April 22, 2025
in News
Reading Time: 4 mins read

There has been a slowdown in the volatility of investment markets following US President Donald Trump’s decision to pause the higher rate of tariffs on every trading partner outside of China, but there’s no telling how long that could last.

Every morning there is a chance of waking up to news of a Trump announcement that will shake things one way or another.

X

When it comes to superannuation, members need to be cautious they aren’t making short-term moves at the detriment of long-term returns, with UniSuper chief investment officer (CIO) John Pearce warning switching often comes “at the wrong time”.

“What we’ve seen time and again through history during a crisis is that members tend to switch at the wrong time. It’s very hard to get this timing right,” Pearce said.

“Indeed, many members do actually switch out of risky assets at the right time but then they stay in defensive assets, and they don’t get that bounceback. We know that markets, time and again, they do bounce back, and they can bounce back very sharply.

“If you miss that, you could pretty much crystallise a lot of losses, because as I said, it’s difficult to get that timing right. So, the message to our members, particularly our younger members in accumulation phase that are able to ride out volatility, it’s a matter of just staying the course. They are in this for the long haul. This is not going to be the last pullback in share markets that they’re going to see.”

When it comes to members that are closer to retirement, the CIO said the volatility is a “painful experience”, adding that he hopes they are “getting advice from the right people”.

Similarly, Australian Retirement Trust executive general manager, advocacy and impact, Anne Fuchs told members who are worried about recovering their losses they “need to go and get some financial advice”.

“You wouldn’t sell your house at the bottom of a property market slump unless you really had to. When you move to cash, you’re locking in losses, effectively,” Fuchs said.

“If you don’t need to do that, you wouldn’t do that. That’s why financial advice is really important.”

ART senior manager of education, Joshua van Gestel, added that getting advice can help remove the more emotional aspects from investment decisions.

“Where people are investing emotionally and they’re making investment decisions based on how they’re feeling – advice is from someone who’s removed from that, who can help you actually think what you should be doing,” he said.

According to the fund’s chief economist, Brian Parker, the difference between advised and unadvised member behaviour was evident during the COVID-19 pandemic, which saw a “relatively small” number of members moving large allocations out of balanced and growth options into cash.

“Those members tended to have two things in common, or at least one of these things in common. One is they weren’t getting advice. Our advised members were much, much less likely to do something unfortunate at that time,” Parker said.

“The second thing is that our members who are in the default option, the life cycle option, were much less likely to do something.”

‘It’s a very natural response’

While super funds have sought to reassure members and avoid them making costly decisions, Aware Super CIO Damian Graham said he understood the compunction to act when things appear grim.

“It’s very natural for people to be concerned when they’re reading headlines and seeing big market movements. It’s a very natural response,” Graham said.

“It’s interesting to us that it does underpin the power of advice. We find that a very small number of our advised members actually change their investment strategy.

“A slightly higher number of members that don’t get advice will change their strategy, so we think it underpins a power of advice.”

According to the Aware CIO, the reaction of members to particularly large swings is “very interesting”, as he believes members do generally understand how hard is to “time these type of decisions”.

“We encourage them not to change their strategy even when it’s highly volatile for the reasons I mentioned before of how impactful and how damaging it can be, but it’s totally natural and we do try to provide the confidence that these events, while uncomfortable, are not unusual,” Graham added.

“They happen every few years on average and even heightened voluntarily like we’ve seen, it’s not unheard of, it’s not something we haven’t seen before. So, we encourage people to stay as calm as possible and not overreact.

“I do think the messages get through, but not everyone. There’ll always be some people that want to change their strategy, but we do encourage that they get advice or education and information if they are thinking about it.”

Related Posts

Garry Crole, Sequoia CEO, Interprac

Garry Crole resigns from Sequoia

by Alex Driscoll
July 22, 2026
2

This comes as the latest twist in the Sequoia-Interprac-First Guardian drama, with the company stating Crole will remain as a substantial shareholder.   In the...

Broken Shield, banned MWL adviser

‘The system chewed me up and spat me out’: banned MWL adviser

by Alex Burke
July 22, 2026
4

Why would any adviser recommend the Shield Master Fund? Even if the most egregious aspects of Shield’s notoriously conflicted management...

Image of coins coming out of tap, Praemium flows

Praemium achieves $1.9bn net flows despite OneVue exits

by Staff Writer
July 22, 2026
0

In a quarterly ASX update, Praemium announced it had boosted funds under administration by 21 per cent to $77.9 billion in the...

Comments 2

  1. Anonymous says:
    1 year ago

    Timing market is a lot hard than predicting bull vs bear market.

    Reply
  2. Anonymous says:
    1 year ago

    What I am witnessing,  are members being inappropriately advised and “sold” into higher risk, mislabeled balanced and growth options, that are the very profitable investment options for the Super fund,  typically over the phone, and using individuals most likely paid bonuses to keep them there. The type of behaviour demonstrated by the Banks in the 90’s.

    Unfortunately telling your members to get advice and actually working with Independent Advisers that spend hours getting the investment mix right, are two very different things.   

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Turning a demanding job into a sustainable enterprise

According to WT Financial Group’s managing director Keith Cullen, many advisers who are strong technicians have created a very demanding job for...

by Alex Driscoll
July 20, 2026
News

Australian Wealth Management Summit 2026: See the key agenda highlights

Throughout the day, delegates will benefit from expert keynote presentations, panel discussions and valuable networking opportunities with peers and industry leaders, leaving...

by ifa Staff
July 16, 2026
News

Shane Oliver joins Australian Wealth Management Summit as keynote speaker

Shane Oliver joined AMP in 1984, becoming Chief Economist in 1994 and is now Chief Economist and Head of Macro...

by ifa Staff
June 22, 2026
Promoted Content

Got your own AFSL? You don’t need to go it alone.

With the licensee landscape constantly shifting, holding your own license means that your future itself is not tied to someone...

by Lifespan
June 4, 2026

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Poll

This poll has closed

Do you have clients that would be impacted by the proposed Division 296 $3 million super tax?
Vote
www.ifa.com.au is a digital platform that offers daily online news, analysis, reports, and business strategy content that is specifically designed to address the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About IFA

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Risk
  • Opinion
  • Podcast
  • Promoted Content
  • Video
  • Profiles

© 2026 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Opinion
  • Podcast
  • Risk
  • Video
  • Events
    • ifa Excellence Awards
    • Super Fund Of The Year
    • Australian Wealth Management Awards
    • Fund Manager Of The Year
    • Evolution of Advice Summit
    • Australian Wealth Management Summit
  • Promoted Content
  • Webcasts
  • Advertise
  • About
  • Contact Us

© 2026 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited