ViewTrade is an investment and trading technology provider designed to facilitate global investing for financial services firms across more than 30 countries.
HeirWealth is an Australian wealth management suite that sits above platforms and consolidates client data, which is then used to power HeirWealth Atlas, its whole-of-wealth reporting solution for financial services professionals, and HeirWealth Portal, its client-facing solution.
Through the partnership they will combine global trade execution with integrated portfolio performance, analytics and tax reporting as a consolidated offering with the partnership coming into effect immediately.
Explaining the rationale, the firms pointed to the state of the Australian market wherein multi-asset, multi-market trade execution and comprehensive performance and tax reporting have traditionally operated separately, leading to excessive overhead and inefficiency for advisers and their clients.
By combining both solutions, the firm’s aim to tackle this directly by providing an all-in-one integrated solution, allowing advisers to offer clients access to global markets through ViewTrade’s institutional-grade brokerage infrastructure, while HeirWealth Atlas automatically consolidated the resulting portfolio data into performance, analytics and tax reporting.
The result, it said, is a reduction in the reconciliation burden between execution and reporting, while also materially improving the experience for end clients.
ViewTrade International Australia chief executive Nigel Singh said HeirWealth’s reporting capabilities will provide genuine benefits that compliment TradeView well.
“We have been focused on delivering institutional execution infrastructure to the Australian market, and this partnership allows us to offer our clients and partners a broader wealth management solution,” Singh said.
Ray Tubman, HeirWealth CEO, added: “Partnering with ViewTrade gives our clients access to global execution capability and distribution reach that genuinely complements what HeirWealth has built in wealth technology. ViewTrade’s capital markets infrastructure and our reporting and analytics platform are a natural fit — and together we are able to offer something the market has been asking for.”
