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Home News

Australians desperate for financial advice as hardships persist: CFS

Colonial First State has declared access to advice “a matter of urgency” as research reveals the significant impact of the ongoing high cost of living to Australians’ mental and financial health.

by Shy-ann Arkinstall
May 27, 2025
in News
Reading Time: 3 mins read

New research from Colonial First State (CFS) suggested that, as they go through a sustained period of higher living costs, many Australians are being forced to sacrifice long-term financial goals in order to prioritise their immediate needs.

Based on a survey of 2,250 Australians, CFS found that one in five (20 per cent) said they wanted to break the cycle of living paycheque to paycheque, while two in five (42 per cent) working age Australians admitted that they would be unable to cope financially for more than three months if they lost their job or were otherwise unable to work.

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With the cost-of-living crisis dragging on, the research revealed that more than half of respondents were more concerned about the issue than they were a year ago.

When it comes to helping Australians manage their finances through hardship, CFS superannuation chief executive Kelly Power pointed to financial advice as an invaluable tool.

“Once again, our research shows the many benefits of receiving financial advice and the difference in sentiment between those who have a financial adviser and those who don’t. The fact is many Australians are doing it tough and are looking for help,” Power said.

Meanwhile, eight in 10 (82 per cent) Australians said they believed advice should be accessible to everyone.

Furthermore, Power noted the intrinsic link between financial and mental wellbeing, as one in five men and one in three women indicated that their mental health had been negatively impacted by their financial situation.

“At the same time, an overwhelming number of Australians are crying out for access to help, guidance and advice. We believe these findings need to be part of the national conversation about getting the right financial guidance to those who need it most,” she said.

“Creating an environment that allows advisers to service more clients is now a matter of urgency.”

Highlighting the significant impact advice can make, the research found that those who have never received financial advice were twice as likely to say their financial situation had negatively impacted their mental health than those who had access to guidance.

On top of this, CFS also suggested that those without access to advice are significantly more likely to say their financial situation had had a negative impact on their relationships, lifestyle choices and living arrangements.

However, access to crucial advice services remains an ongoing challenge for Australians without the means to afford the price tag.

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Comments 1

  1. Agendas says:
    1 year ago

    Sounds like Kelly Power is spruiking for the NCA type of person to suit their business model…

    More advice to more Australians seems to be there mantra even if it is not half as good (or even bad) vs the current qualified adviser cohort who are forced to charge high advice costs to Australians given they are drowning in red tape and compliance costs which won’t be changing anytime soon sadly…

    Reply

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